This website uses essential cookies to track user behaviour in order to monitor for fraudulent activity or promotion entries. These cookies are not optional. Our website also uses optional third-party analytics cookies to analyse website traffic and user’s use of the site. Premier Foods and its third-party marketing agencies use these analytics cookies to help improve future promotions. Click 'Accept analytics cookies” if you agree to the use of these cookies by Premier Foods and its agencies. Alternatively, you can reject these cookies. Please see our Cookie Policy for full details.

Accept analytics cookies

Reject analytics cookies

Illustration of Mrs Twit floating with balloons

Please enter your date of birth

Illustration of James and the Grasshopper

Illustration of Fantastic Mr Fox surrounded by feathers

Competition Terms and Conditions-Privacy Notice-Cookie Policy-Website Terms of Use

UK&ROI 18+. No purchase necessary. To enter, complete the online form on this website. Mobile number and email address req’d. Entrants will be required to confirm their mobile number by using a “One-Time-Password.” Max 5 entries per mobile number and email address across the Main Promotion & Wrap Up Draw. Main Promotion: There will be two prize draws during the Main Promotion. Entries received from 9am on 21/05/25 to 4.59pm on 16/07/25 will be entered into the “first prize draw”. There are 3 Star Prizes and 122 other prizes available to be won in the first prize draw. Entries received from 5pm on 16/07/25 to 4.59pm on 10/09/25 will be entered into the “second prize draw”. There are 2 Star Prizes and 123 other prizes available to be won in the second prize draw. Winners for each available prize will be drawn, at random, within 1 week of the closing time of each the first prize draw and the second prize draw. Wrap Up Draw: opens 5pm on 10/09/25 & closes 4.59pm on 02/01/26. Entries received during the Wrap Up Draw will be entered into a prize draw where 51 prizes are available to be won. Star Prizes are only available in the Main Promotion; see full T&Cs for prize details. Star Prizes include family experiences, see full T&Cs for details. Other Prizes: Roald Dahl books and merchandise, see full T&Cs for details. Max 3 prizes per household across both the Main Promotion & Wrap Up Draw. Full T&Cs apply.

Promoter: Premier Foods Group Ltd, Premier House, Centrium Business Park, Griffiths Way, St Albans, AL1 2RE

©2025 The Roald Dahl Story Company Ltd / Quentin Blake. ROALD DAHL is a registered trademark of The Roald Dahl Story Company Ltd. CHARLIE AND THE CHOCOLATE FACTORY ™ Warner Bros. Entertainment Inc. www.roalddahl.com